About Us

Our mission is to create socks that will transform, revolutionise and push boundaries.

We Know What Works

The Sox Factory started out as a small start-up company with only one knitting machine and two young sports enthusiasts with a passion to create one of South Africa’s biggest sock brands. Today, we employ over 40 full and part-time staff members and the factory has expanded and grown into a spectacular space where ideas come to life and over 35,000 pairs of socks are produced per month.


Made use of a local factory to produce the Sox Footwear brand.


Quality and lead times not to our satisfaction, start researching our own factory options.


Purchased the first machine. How hard can it be? Opened the Sox Factory in Pretoria, South Africa with 5 machines.


Moved into a bigger factory and purchased our first sock printing machine (First in Africa). Added 6 knitting machines to the production line


Manufacturing socks for major local and international brands.


Expanded the team, added an additional 6 knitting machines to the production line as well as 4 printing machines.


Sign a distribution deal with the fastest-growing cycling distributor in South Africa, Rush Sports. Started Sox Footwear United Kingdom and creating custom socks for UK brands.


Planning to take over the world, launch new products within the Sox Factory group. Custom socks can be ordered in Belgium and Sweden.


Launched Let’s Get Custom. A platform where you can design your own sock with a moq of 1 pair. 


Expand the range with more products like arm sleeves, gripper socks and cycling kits as added service. In July, added 3 new machines and 2 printers to the collection. 

What makes us-us

What drives us as a company, what set us apart from the rest, how we think and our staff’s motto in life. Here are four components that make us who we are as The Sox Factory.


We don’t only dream of creating new technology and designs, we believe in innovation and staying at the forefront of the game.


Movers and shakers, we get things done. We like to have quick turnarounds and high-quality products.


Our products are manufactured and produced in South Africa. Our staff prides themselves on the quality and care each product receives.


Working hard is one of our best qualities, and when you do what you love with great passion it turns into fun.

Giving back and helping

Giving is not only about making a donation but rather making a difference. We at The Sox Factory truly believe in changing and helping our communities, and changing a life with a pair of socks.

Socks donated in 2022

Socks donated in 2021

Socks donated in 2020


Shop 12, Montana Value Center, Montana, Pretoria, RSA

+27 83 269 0841


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